Lend Your Leg won in Cannes 2012 two awards for our awareness campaign against landmines. Your support is key on our goal of banning landmines around the world, today and forever.
An initiative created by The Arcangeles Foundation to commemorate the International Day of Mine Awareness (April 4th) Lend Your Leg 2012 is officially partnered by the ICBL (International Campaign To Ban Landmines) with support from the Red Cross/Red Crescent Movement and the United Nations General Assembly (UNGA)
Colombia is one of the most landmine affected countries. Last year thousands of Colombians rolled up their pant leg on the Day of Action, in solidarity with more than 9,000 people injured or killed by landmine in the country since 1990. The president Juan Manuel Santos also rolled up his pant leg.
On 2012 more than 70 countries joined the initiative and4,000 people participatedof aMarathon in Bogota, Colombia, honoring the victims and their families.
The 59th Version of the Cannes Lions has awarded Arcangeles with Silver and Bronze in the category of Best Integrated Campaign for ‘Remangate’ (Lend Your Leg)
For the campaign on 2012, the video featured public figures, celebrities, world leaders and landmine survivors.
Kasia Derlicka, ICBL Director, said: “With this simple action of rolling-up our pant leg we want to remind the world that landmines are still present and devastating lives. We want global decision makers to take real actions to ban the weapon, to clear all land and to assist all victims. We want a world free of mines and we know this can be achieved within years and not decades.”